The Benefits of Hiring a Bilingual Candidate
The benefits brought to your business by bilingual candidates are immeasurable, particularly in our increasingly globalised world. Individuals with the ability to speak more than one language can both enhance the workplace and improve team dynamics within a business. It is advantageous to hire employees with diverse language skills in a company looking to refine business globalisation efforts. This is because such workers can aid in localisation processes, assist in reaching international consumers and provide on-site multilingual proofreading or translation services. Your bilingual employee can review copy and spot linguistic errors that may well impede a global consumer from trusting your brand.
The demand for bilingual workers is expected to rise over the next ten years as companies recognise the wealth of benefits that extend beyond language procurement. Not only do multilingual staff offer a competitive advantage, a fluency in more than one language can prove to be a strong asset when it comes to managing customer relations or communicating with other organisations. Bilingual workers can also prove crucial during efforts to expand into a new market or in capturing the interests of a different cultural demographic. Individuals who have grown up speaking two or more languages tend to understand the intricacies involved in communication between two cultures and know which areas require sensitivity.
When escalating your business across linguistic or cultural barriers, it can be highly convenient to have in-house staff with an in-depth understanding of potential changes to come. Hiring employees with these skills will help to project your brand and values in the context of your new target market. Bilingual individuals can also help your business to navigate the language and culture of multiple markets, alongside assisting in minimising the cost of added translation. When producing consumer-facing content, bilingual candidates can assist in pinpointing those regions that are more likely to interact with geo-targeted posts and graphics. This is particularly beneficial when considering that geo-targeted posts are up to six times more successful than regular ones. Further, bilingual candidates are able to communicate on a more authentic level with business counterparts from differing places around the world, as they tend to have a grasp on the nuances of language and the process of doing business in another culture.
Bilingual individuals are frequently skilled at multitasking. In fact, according to the National Institute of Health, those who speak more than one language tend to have an easier time switching between several tasks than those who only speak one. Bilingual people have at least two sets of language rules in their mind and their brains are thus able to switch back and forth depending on the circumstances. The ability to multitask is desirable in the workplace, as corporate environments depend on fast-paced processes and adaptability. Research has also found that people who spoke several languages could process information more quickly and efficiently than those who spoke one. Bilingual people are consistently choosing one language over another; the ability to quickly distinguish between relevant and irrelevant information allows these individuals to hone their internal processing skills – making them ideal workers for any company. Overall, multilingualism comes with a range of cognitive benefits, including greater attention spans, a unique approach to decision-making and the ability to perform numerous tasks at once. These soft skills, transferred into the workplace, can lead to better performance, innovation and efficiency within your organisation.